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Latest News

  • New lesson, new product giveaway! (Adjustable ShoeMount Rotating Hardware) Check it: click here



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  • If you missed out on the recent Photoflex FlexFlash Giveaway, here's another chance to win one. Simply "Like" SuperDigitalCity's Facebook page, fill in your name and email address, and you're in the running.


    SuperDigitalCity.com

    Your Digital Photography Online Superstore Visit click here to learn more!

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  • More praise for the FlexFlash 400W (and OctoDome: medium)!


    Photos of Photoflex
    So after helping my good friend @[1434731713:2048:Miguel] with his first video for Photoflex I was convinced that this flash would change my photography forever. The first thing I noticed was how even the light was in all of his images. Almost immediately after I purchased the The FlexFlash 400W for my self. This image was shot the first week of use. Couldn't be happier with the results. Nikon d300 35mm 1.8. Model @[1388872524:2048:Amrita Patram].

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  • Great tips for assistants just starting out from Pro Showcase photographer Ian Spanier


    The DOs and DON'Ts of Photo Assisting According to Ian Spanier
    click here
    Ian Spanier discusses the dos and don'ts for photographers who do photo assisting.

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  • Photoflex is pleased to announce that Mark Mather, former Director of Sales and Marketing of Chimera Imaging Solutions and Hensel-Visit GmbH, has been appointed Director of US Sales for Photoflex.

    Mather has had an extensive career in the photographic equipment industry with companies such as The Norman Flash Company, Hasselblad USA and Sinar-Bron Imaging. Additionally, he has had the opportunity to work with many great photographers, including Annie Leibovitz, Bambi Cantrell, Dennis Reggie, Mary Ellen Mark, Ansel Adams, Helmut Newton, and Greg Gorman.

    Click here to read the press release: click here


    Press Releases | Photoflex
    click here
    Mark Mather, former Director of Sales and Marketing of Chimera Imaging Solutions & Hensel-Visit GmbH, has re-joined Photoflex, Inc., as Director of US Sales.

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Photoflex

27 Years of Designing with a Purpose, and Building with Strength

For a quarter century Photoflex® has produced lighting products that are driven by: Innovation, Quality, Versatility and Durability. We’re proud to present our products to the photo, film and video industries worldwide.

We base our products around three simple, but crucial rules.

Quality. Produce the finest, most versatile product at a fair price and back it up with the best warranty possible. We take personal pride in putting the Photoflex® name on a product that you pay money for. That pride is reflected and backed up by giving you a warranty that is at least two to five times longer than almost all other manufacturers in the industry. We will not sacrifice the credibility of our products simply to cut prices.

No Gimmicks. We won’t build something that we wouldn’t use ourselves. We have two photo/video studios where we test the prototypes and shoot all of our product photos, instruction sheets, and product demonstration lessons for PhotoflexLightingSchool™. If the products don’t pass the test there, they don’t go to market.

Other “manufacturers” shop the trade shows and buy products off the shelf from factories that they then put their labels on. Not Photoflex®. We design and build our products from scratch. We produce our own fabric, build our own molds, and create our own designs into prototypes to be tested in our own studios, sometimes taking over a year to get the finished product.

This is why products such as the LiteDome®, LiteDisc®, and LitePanel have been in production for over 20 years virtually unchanged. They were designed correctly the first time, and all have five or six year warranties because of it.

Customer Service. We don’t make the customer pay for our mistakes. We believe that you, the customer, signs our paycheck. Therefore, our goal is to provide the finest customer service in the business. We have always had real people answer the phone to help you with your issues and questions and we will continue to pursue our goal of being there for you in the future.

The top professionals in the world have been using Photoflex® products for 25 years and continue to do so because Photoflex® is driven by these three rules.

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Photoflex StarFlash 650ws Dual LiteDome kit with case

 

The StarFlash© 650watt Dual LiteDome© kit with case features our highest powered StarFlash© 650watt monobloc strobe head in two all-inclusive SoftBox lighting stations with a...

Photoflex StarFlash 650ws Dual LiteDome kit with case
Product No. 1008362
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Photoflex StarFlash 650ws Dual Umbrella kit with case

 

The StarFlash© 650watt Dual Umbrella kit with case features our StarFlash© 650watt MonoBloc strobe heads in two all-inclusive lighting stations. The StarFlash© 650watt is our...

Photoflex StarFlash 650ws Dual Umbrella kit with case
Product No. 1008361
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Photoflex Triton Flash kit (SK-TRTNXSODKT)

 

The Photoflex© TritonFlashT is the most advanced Lithium Ion portable strobe available. Built to the high standards of Photoflex©, the TritonFlashT is unique and...

Photoflex Triton Flash kit (SK-TRTNXSODKT)
Product No. 1008771
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Photoflex StarFlash 300ws Dual LiteDome kit with case

 

The StarFlash© 300watt Dual LiteDome© kit with case features our StarFlash© 300watt monobloc strobe head in two all-inclusive SoftBox lighting stations. The Medium LiteDome SoftBoxes...

Photoflex StarFlash 300ws Dual LiteDome kit with case
Product No. 1008360
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Photoflex StarFlash 300ws Dual Umbrella kit with case

 

The StarFlash© 2 Lite 300watt Umbrella Kit with Case features our StarFlash 300watt monobloc strobe head in two all-inclusive lighting stations with a sturdy...

Photoflex StarFlash 300ws Dual Umbrella kit with case
Product No. 1008359
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Photoflex Triton Flash (SB-TRITONFLSH)

 

Rated at 300 watt seconds with a guide number of 185 and up to 750 full power flashes on a single charge, the TritonFlashT...

Photoflex Triton Flash (SB-TRITONFLSH)
Product No. 1008772
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Photoflex FlexFlash 400w Strobe Twin kit complete with Softboxes

 

The FlexFlashT 400W Strobe LiteDome Kit comes equipped with two FlexFlash 400W strobes, two Compact LiteStands, two medium LiteDomes, two Type S OctoConnectors and...

Photoflex  FlexFlash 400w Strobe Twin kit complete with Softboxes
Product No. 1009625
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Photoflex 77x77 Aluminum LitePanel Kit

 

LitePanel Kit 77x77 inches: Our largest solution for diffusing direct sunlight! Delivers dramatic results for portraits, bridal, video, film and any other outdoor sun drenched...

Photoflex 77x77 Aluminum LitePanel Kit
Product No. 1008390
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Photoflex StarFlash 650w Mono Strobe 220v-240v

 

The StarFlash© 650watt is our high-range strobe offering 5 stops variable power up to 650 watt-seconds. This is an extruded aluminum MonoBloc head designed...

Photoflex StarFlash 650w Mono Strobe 220v-240v
Product No. 1008353
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Photoflex OctoDome Medium 5' (152cm) with silver/gold insert panels w/QRC

 

Narrow profile and broad face offers exceptionally bright, soft light that works especially well as a key or main light. Excellent as a fill...

Photoflex OctoDome Medium 5' (152cm) with silver/gold insert panels w/QRC
Product No. 1008364
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Photoflex StarFlash 300w Mono Strobe 220v-240v

 

The StarFlash© 300watt is our high-range strobe offering 5 stops variable power up to 300 watt-seconds. This is a solid extruded aluminum MonoBloc head...

Photoflex StarFlash 300w Mono Strobe 220v-240v
Product No. 1008352
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Photoflex LiteStand Boom Stand 7'3" (2.22m) Chrome

 

Supports up to 60 pounds. Use with our Boom to support overhead SoftBoxes easily and securely. Our HeavyDuty BoomStand features risers and legs made...

Photoflex LiteStand Boom Stand 7'3" (2.22m) Chrome
Product No. 1008399
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Photoflex Transpac Dual Kit Case

 

Photoflex© has improved its complete line of TransPacT photography equipment cases. The SingleKit and DualKit cases now have a single "uni-molded" wheel assembly (vs....

Photoflex Transpac Dual Kit Case
Product No. 1008430
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Photoflex OctoDome Small 3' (91cm) with silver/gold insert panels

 

Designed to be the perfect key light, the small OctoDome bathes facial features in bright, soft light and works well in tandem with the...

Photoflex OctoDome Small 3' (91cm) with silver/gold insert panels
Product No. 1008363
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Photoflex FlexDrop2 5x7' (1.5x2.13m)

 

FlexDrop©2 offers efficient Chromakey ability in an easy to use product. Featuring two Chromakey colors on one light weight spring steel collapsible frame. The...

Photoflex FlexDrop2 5x7' (1.5x2.13m)
Product No. 1008375

PLEASE NOTE: The information provided by this website is subject to change without notice. While every effort has been made to ensure accuracy, we are not liable for any inaccuracies in the information contained herein. Web-links are provided for your convenience only. Product information and pricing etc. located via external web-links may not apply to products available for purchase in New Zealand. All prices include GST.