New Sony Alpha 1

The Sony Alpha 1 is available now to Pre Order at Photo Warehouse.

If you have been waiting for the highest-quality, fastest Sony camera then now is the time to order. Stock will go quickly. When picking up the Sony Sony Alpha a1 for the first time, you will get to experience 50.1MP images and 8K video that's full of colour. The camera is equipped with the latest focusing technology, heat dispersion, and connectivity, making it a dream for New Zealand's photographers and cinematographers.
What's New with the Sony a1 50.1MP Sensor?

The Photo Warehouse team have put a comprehensive review together, which you can read here. However, a summary of the new features can be found below.

50.1MP Exmor RS CMOS sensor and BIONZ XR engine
30 fps blackout-free shooting
8K 30p video recording
4K 120p video recording
S-Cinetone colour matrix
Flicker-free electronic and mechanical shutters (world first)
Flash sync with electronic shutter (world first)
9.44 million-dot OLED viewfinder with a 240 fps refresh rate (world first)
Improved real-time eye AF for animals, now including birds
Full touch menu control
Dual CFexpress Type A and USH-II SDXC cards

Robust State-Of-The-Art Body Design For the Sony Alpha 1

True to the Sony Alpha series's heritage, the a1 retains a unique blend of classic form and modern function. The Sony a1 is constructed from a magnesium alloy to provide strength, durability and a lightweight body. Also, the lens mount and grip have been developed to support heavier lenses and greater durability. To meet the growing demands of professional photographers, the Sony a1 features extensive and enhanced weather sealing to resist dust and moisture.
Sony Alpha One Delivers the Best 8K 30p and 4K 120p Video Recording in 10-Bit Resolution

Sony is renowned for its exceptional video quality in all of their alpha cameras, especially the a7S III. Be sure to check out our full review of the a7S III here. However, the new Sony a1 takes video to a new level. Making most of the high-res sensor, the a1 camera produces a video quality recording at UHD 8K 30p XAVC HS ensuring cinematographers get the best quality.

4:2:2 sampling is all the rage at the moment, and the a1 has it in spades. With 10-bit internal recording possible at this sampling rate, cinematographers can record directly to either CFexpress Type A or SD-type memory cards. Plus, if you plan on outputting to an HDMI recorder, the Sony a1 flaunts a full-size HDMI A port. With such an output 16-bit raw is also possible for even greater tonal reproduction and post-production flexibility.
The New Sony a1 Won't Miss a Beat Thanks To a Fast Hybrid AF System

Sony is the industry gold standard for autofocus performance, and the a1 is no exception. Never miss a single shot with the new and improved Fast Hybrid AF. It covers 92% of the image via 759 phase-detection points and 425 contrast-detection areas for lighting fast focusing in all lighting conditions. What's more, this system is available in both photography and video modes. Gain absolute advantage from the Sony a1's Real-time Tracking with AI-based tracking of moving objects instantly with or without your input.

The Sony a1 is the new gold standard for flagship mirrorless camera bodies. Without a doubt, this impressive camera and its mile-long list of capabilities will be the hot topic of the new year. For working professionals in both photography and videography, Sony has just delivered an ideal solution. Enthusiasts and pros that are happy to extend their tool-set, the Sony a1 is a dream visual creative machine. Sony has just thrown down a challenge to the premium mirrorless camera competition. It is a challenge that many will find hard to match. Ensure you grab your Sony Alpha 1 today from Photo Warehouse


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