Sony A7r III

Sony A7r III


Sony has today announced the a7R Mark III, a 42.4MP mirrorless camera built around the lessons learned from its flagship a9 sports camera. The result is a high-res full frame camera capable of 10 fps shooting with more tenacious autofocus and many of the improvements existing a7R II users had hoped for.

Key Features:

35mm Full-Frame 42.4 MP (1) Back-Illuminated Exmor R(TM) CMOS Image Sensor with Evolved Image Processing
Continuous Shooting at up to 10 fps (2) with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
399 phase-detection AF points covering 68% (3) of image area, 425 contrast AF points and approximately 2 times more effective Eye AF (4)
5-axis optical in-body image stabilization with a 5.5 step (5) shutter speed advantage
High Resolution 4K (6) Movie Shooting with full pixel readout and no pixel binning (7)
Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C(TM) Terminal and more
Compact, Lightweight body at only 23 oz (8)

NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced an impressive addition to their full-frame mirrorless camera lineup, the α7R III (model ILCE-7RM3).

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP (1) back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps (2) with full AF/AE tracking, as well as beautiful image and 4K (6) video quality, wide 15-stop (9) dynamic range, high sensitivity with noise reduction of almost a full stop (4) and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

“We’re continuing to raise the bar for innovation in the imaging marketplace, in particular with our full-frame camera lineup,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “As an industry, we are now entering the true digital age of imaging. The capabilities of the α7R III camera – silent shooting at 10 fps at full 42.4 MP resolution, extreme AF coverage and speed for both video and stills – exceed anything that is physically possible with a DSLR, making it an excellent symbol for this paradigm shift” He added, “It offers a level of customization, speed and stamina that will satisfy even the most demanding professionals, and ensures that they can take full advantage of this impressive tool to capture and create in ways they never could before.”


Pricing is  NZ$5698 Incl GST  (NZ$4955.65 excluding GST) -&Due in NZ  Mid November base on info provided by Sony NZ

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