27 Years of Designing with a Purpose, and Building with Strength

For a quarter century Photoflex® has produced lighting products that are driven by: Innovation, Quality, Versatility and Durability. We're proud to present our products to the photo, film and video industries worldwide.

We base our products around three simple, but crucial rules.

Quality. Produce the finest, most versatile product at a fair price and back it up with the best warranty possible. We take personal pride in putting the Photoflex® name on a product that you pay money for. That pride is reflected and backed up by giving you a warranty that is at least two to five times longer than almost all other manufacturers in the industry. We will not sacrifice the credibility of our products simply to cut prices.

No Gimmicks. We won't build something that we wouldn't use ourselves. We have two photo/video studios where we test the prototypes and shoot all of our product photos, instruction sheets, and product demonstration lessons for PhotoflexLightingSchoolâ„¢. If the products don't pass the test there, they don't go to market.

Other "manufacturers” shop the trade shows and buy products off the shelf from factories that they then put their labels on. Not Photoflex®. We design and build our products from scratch. We produce our own fabric, build our own molds, and create our own designs into prototypes to be tested in our own studios, sometimes taking over a year to get the finished product.

This is why products such as the LiteDome®, LiteDisc®, and LitePanel have been in production for over 20 years virtually unchanged. They were designed correctly the first time, and all have five or six year warranties because of it.

Customer Service. We don't make the customer pay for our mistakes. We believe that you, the customer, signs our paycheck. Therefore, our goal is to provide the finest customer service in the business. We have always had real people answer the phone to help you with your issues and questions and we will continue to pursue our goal of being there for you in the future.

The top professionals in the world have been using Photoflex® products for 25 years and continue to do so because Photoflex® is driven by these three rules.

  • George Wilson: Imagination Provokes Curiosity - 86328914231_10155845529149232
    George Wilson: Imagination Provokes Curiosity
    In today's Photoflex Liteblog post, Photographer George Wilson revisits Old San Juan, Puerto Rico and gives us a follow up on his post from 6 exactly six months ago. He discusses his thoughts on how imagination and curiosity drove him to seek out the same area he had visited and photographed before, prior to Hurricane Maria.
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    Have you entered your images in this week's TogChat Share Your Lighting Contest Sponsored By Photoflex?? You have until midnight tonight at: Don't miss your chance to win this week's prize:
  • Joe Edelman - 86328914231_10155811909794232
    Joe Edelman
    Congratulations Marc Dolce Photography for winning this week's TOGCHAT(TM) Share Your Lighting Contest sponsored by Photoflex
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    Have you entered the Togchat Share Your Lighting Photo Contest sponsored by Photoflex yet?? If not, there is still time! Entries must be submitted by midnight on Monday and the winner will be announced on Wednesday. What are you waiting for???