27 Years of Designing with a Purpose, and Building with Strength

For a quarter century Photoflex® has produced lighting products that are driven by: Innovation, Quality, Versatility and Durability. We're proud to present our products to the photo, film and video industries worldwide.

We base our products around three simple, but crucial rules.

Quality. Produce the finest, most versatile product at a fair price and back it up with the best warranty possible. We take personal pride in putting the Photoflex® name on a product that you pay money for. That pride is reflected and backed up by giving you a warranty that is at least two to five times longer than almost all other manufacturers in the industry. We will not sacrifice the credibility of our products simply to cut prices.

No Gimmicks. We won't build something that we wouldn't use ourselves. We have two photo/video studios where we test the prototypes and shoot all of our product photos, instruction sheets, and product demonstration lessons for PhotoflexLightingSchoolâ„¢. If the products don't pass the test there, they don't go to market.

Other "manufacturers” shop the trade shows and buy products off the shelf from factories that they then put their labels on. Not Photoflex®. We design and build our products from scratch. We produce our own fabric, build our own molds, and create our own designs into prototypes to be tested in our own studios, sometimes taking over a year to get the finished product.

This is why products such as the LiteDome®, LiteDisc®, and LitePanel have been in production for over 20 years virtually unchanged. They were designed correctly the first time, and all have five or six year warranties because of it.

Customer Service. We don't make the customer pay for our mistakes. We believe that you, the customer, signs our paycheck. Therefore, our goal is to provide the finest customer service in the business. We have always had real people answer the phone to help you with your issues and questions and we will continue to pursue our goal of being there for you in the future.

The top professionals in the world have been using Photoflex® products for 25 years and continue to do so because Photoflex® is driven by these three rules.

  • Robert Downs Photography - 86328914231_10156241897874232
    Robert Downs Photography
    My good friend Eugenia Uhl shooting food in New Orleans Smith-Victor Corporation Photoflex
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    Looking for ideas to help you with your photography?? Check out the Photoflex Light Lessons on the NEW Photoflex website!! Then-visit the rest of the website where you can get free shipping on all orders over $50! No code needed.
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    Check out the Photoflex Rapidome with its new lower pricing!! Available at a photodealer near you or at with free shipping (US and Canada)!!!! For all the details and to buy: Photo by the awesome Joe Edelman!
  • Robert Downs photo shoot for Temptress Fashion - 86328914231_10156067042389232
    Robert Downs photo shoot for Temptress Fashion
    To get the weekend started, we have a new video from Light Leader Robert Downs. He takes us along on a shoot for Temptress Fashion using Photoflex and Speedotron Corp. lighting.